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Strategic Marketing

Strategic Marketing

Tony Proctor

355,49 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9780415458160

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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ’strategic windows’ to improve their positions.

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