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Strategic Management and Online Selling

Strategic Management and Online Selling

Susanne Royer

92,15 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9780415652001
92,15 €
IVA incluido
Disponible

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Sobre IBD

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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Otros libros del autor

  • Strategic Management and Online Selling
    Susanne Royer
    This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory. ...