Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Strategic Management and Online Selling
Strategic Management and Online Selling

Strategic Management and Online Selling

Susanne Royer

382,95 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9780415349949

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Strategic Management and Online Selling
    Susanne Royer
    This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory. ...
    Disponible

    88,09 €