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Strategic Analysis

Strategic Analysis

Jonathan Gander

102,00 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138185272
102,00 €
IVA incluido
Disponible

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Sobre IBD

This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cultural industries.

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