LIBROS DEL AUTOR: jonathan gander

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  • Strategic Analysis
    Jonathan Gander
    This book introduces strategic management and analysis with a focus on the creative sector. The author organizes sectors of the creative economy into different strategic groups to aid and simplify understanding. The book employs a range of scenarios to practically introduce the concepts and includes a range of case studies that reflect the diverse nature of the creative and cul...
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    97,95 €