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Storytelling anziché cronaca classica

Storytelling anziché cronaca classica

Nico Brunetti

53,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209488290
53,79 €
IVA incluido
Disponible

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Sobre IBD

Il giornalismo sta cambiando. Oggi non basta più diffondere la semplice informazione. La produzione di contenuti mediatici è ormai indissolubilmente legata a parole come personalizzazione, emotività e sensazionalismo. Questi sono gli elementi fondamentali dello storytelling, spiegato in dettaglio nel libro. Questo sviluppo è dovuto alla digitalizzazione. A causa della varietà dei canali di comunicazione e del boom dei media online, si cerca di rendere i propri contenuti il più divertenti possibile. Dopotutto, tutti i media perseguono un unico obiettivo: essere letti e visti. Cosa questo significhi per il giornalismo del futuro è spiegato nel libro. L’autore ha rivolto uno sguardo specifico alla cronaca sportiva nei quotidiani tedeschi.

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