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Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

Mario Mazzocchi

334,59 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2010
Materia
Investigación de mercado
ISBN:
9781412911214

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Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

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