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Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing

 

80,13 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Investigación de mercado
ISBN:
9780367641542
80,13 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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