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Sports Marketing

Sports Marketing

Mark R. Lyberger / Matthew D. Shank

174,51 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367141653
174,51 €
IVA incluido
Disponible

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Sobre IBD

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

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