LIBROS DEL AUTOR: mark r lyberger

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  • Sports Marketing
    Mark R. Lyberger / Matthew D. Shank
    This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. ...
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    174,51 €