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Sport i rynek młodzieżowy

Sport i rynek młodzieżowy

Elaine Caffrey

54,24 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208683511
54,24 €
IVA incluido
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Sobre IBD

Eksplozja ery cyfrowej wpłynęła na rynek sportowy na wiele sposobów, w tym na konsumpcję, dostarczanie i przekazywanie informacji. Podstawowym celem tego badania jest odkrycie wyzwań komunikacyjnych w erze cyfrowej i jej interakcji z kohortą 15-30 lat na rynku sportowym. W szczególności badacz skoncentruje się na wpływie nowych platform medialnych na fanów, sportowców i specjalistów ds. komunikacji pracujących dla organizacji i firm sportowych. W rozdziałach poświęconych badaniom, badacz opracuje rozwiązania mające na celu sprostanie tym wyzwaniom, koncentrując się na sile sieci społecznościowych i nowych technologii medialnych.

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