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Lo sport e il mercato giovanile

Lo sport e il mercato giovanile

Elaine Caffrey

54,30 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208683443
54,30 €
IVA incluido
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Sobre IBD

L’esplosione dell’era digitale ha influenzato il mercato dello sport in molti modi, tra cui il consumo, la trasmissione e la comunicazione delle informazioni. L’obiettivo fondamentale di questa ricerca è scoprire le sfide della comunicazione nell’era digitale e la sua interazione con la fascia di età 15-30 anni nel mercato dello sport. In particolare, la ricercatrice si concentrerà sugli effetti che le nuove piattaforme mediatiche hanno su tifosi, atleti e professionisti della comunicazione che lavorano per organizzazioni e aziende sportive. Attraverso i capitoli tematici della ricerca, la ricercatrice stabilirà soluzioni per superare queste sfide concentrandosi sul potere dei social network e delle nuove tecnologie mediatiche.

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