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Sport Consumer Behaviour

Sport Consumer Behaviour

Daniel C Funk / Heath McDonald / Kostas Alexandris

267,55 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9780367552411
267,55 €
IVA incluido
Disponible

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Sobre IBD

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

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Otros libros del autor

  • Sport Consumer Behaviour
    Daniel C Funk / Heath McDonald / Kostas Alexandris
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book...
    Disponible

    97,30 €