LIBROS DEL AUTOR: kostas alexandris

6 resultados para LIBROS DEL AUTOR: kostas alexandris

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  • Running Events
    Jeroen Scheerder / Kostas Alexandris / Vassil Girginov
    This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts. ...
    Disponible

    38,47 €

  • Running Events
    Jeroen Scheerder / Kostas Alexandris / Vassil Girginov
    This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts. ...
    Disponible

    89,87 €

  • Sport Consumer Behaviour
    Daniel C Funk / Heath McDonald / Kostas Alexandris
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. ...
    Disponible

    267,55 €

  • Sport Consumer Behaviour
    Daniel C Funk / Heath McDonald / Kostas Alexandris
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book...
    Disponible

    97,30 €

  • Consumer Behaviour in Sport and Events
    Daniel Funk / Heath McDonald / Kostas Alexandris
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the curren...
    Disponible

    342,31 €

  • Consumer Behaviour in Sport and Events
    Daniel Funk / Heath McDonald / Kostas Alexandris
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the curren...
    Disponible

    97,48 €