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Sport Brands

Sport Brands

Dieter Hillairet / Guillaume Bodet / Patrick Bouchet

268,22 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9780415532846
268,22 €
IVA incluido
Disponible

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Sobre IBD

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

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Otros libros del autor

  • Sport Brands
    Dieter Hillairet / Guillaume Bodet / Patrick Bouchet
    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and ...
    Disponible

    97,79 €