LIBROS DEL AUTOR: patrick bouchet

2 resultados para LIBROS DEL AUTOR: patrick bouchet

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  • Sport Brands
    Dieter Hillairet / Guillaume Bodet / Patrick Bouchet
    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and ...
    Disponible

    268,22 €

  • Sport Brands
    Dieter Hillairet / Guillaume Bodet / Patrick Bouchet
    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and ...
    Disponible

    97,79 €