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Social Media in the Fashion Industry

Social Media in the Fashion Industry

Cristina Sánchez-Blanco / Patricia SanMiguel / Tekila Harley Nobile

255,07 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Investigación de mercado
ISBN:
9781032826561

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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

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