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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication

SOCIAL MEDIA & INTEGRATED MARKPB

Jeanne M. Persuit / Jeanne MPersuit

58,82 €
IVA incluido
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781498516167
58,82 €
IVA incluido
Disponible

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Sobre IBD

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

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