LIBROS DEL AUTOR: jeanne m persuit

1 resultados para LIBROS DEL AUTOR: jeanne m persuit

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  • Social Media and Integrated Marketing Communication
    Jeanne M. Persuit / Jeanne MPersuit
    Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. ...
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    58,82 €