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Social Customer Relationship Management

Social Customer Relationship Management

Olaf Reinhold / Rainer Alt

49,69 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9783662527894
49,69 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung und der Datenqualität. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende. 

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    Olaf Reinhold / Rainer Alt
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  • Social Customer Relationship Management
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    Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies al...