LIBROS DEL AUTOR: olaf reinhold

3 resultados para LIBROS DEL AUTOR: olaf reinhold

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  • Social Customer Relationship Management
    Olaf Reinhold / Rainer Alt
    Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies al...
    Disponible

    68,11 €

  • Social Customer Relationship Management
    Olaf Reinhold / Rainer Alt
    Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies al...
    Disponible

    85,20 €

  • Social Customer Relationship Management
    Olaf Reinhold / Rainer Alt
    Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung und der Datenqualität....
    Disponible

    49,69 €