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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Nedra Bahri Ammari

248,84 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781799895541
248,84 €
IVA incluido
Disponible

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Sobre IBD

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer’s voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

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Otros libros del autor

  • Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
    Nedra Bahri Ammari
    The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer’s voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order t...