LIBROS DEL AUTOR: nedra bahri ammari

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  • Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
    Nedra Bahri Ammari
    The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer’s voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order t...
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    248,84 €