Smartfon jako rozwiązanie kryzysu prasowego?

Smartfon jako rozwiązanie kryzysu prasowego?

Nadine Klopfenstein

138,63 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209526985
138,63 €
IVA incluido
Disponible

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Sobre IBD

Branża medialna przechodzi fundamentalne zmiany. Media drukowane widzą zagrożenie dla swojego istnienia w spadających przychodach i obserwują coraz większe przesunięcie zachowań użytkowników mediów od gazet drukowanych w kierunku mediów internetowych. Są to dwa dowody na to, że dotychczasowy model biznesowy wydawnictw prasowych i domów mediowych na niemieckojęzycznym rynku medialnym przestał funkcjonować. Ale jakie są trwałe modele biznesowe w tym przechodzącym transformację świecie mediów? Niniejsza praca systematycznie pokazuje, jakie warunki muszą spełniać przyszłościowe modele biznesowe organizacji medialnych, aby odpowiadały zarówno zmieniającym się procesom produkcji mediów, jak i dostosowanym potrzebom użytkowników mediów.

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