Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Sistema informativo di marketing e performance di marketing
Sistema informativo di marketing e performance di marketing

Sistema informativo di marketing e performance di marketing

Ismail Atta Thabet

85,95 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207881055
85,95 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Recentemente, i sistemi informativi di marketing e le prestazioni di marketing sono stati oggetto di ampie ricerche in vari settori e industrie. Tuttavia, le aziende cercano di applicare sistemi informativi di marketing che le rendano capaci di competere, affrontare le sfide del mercato e sfruttare le opportunità disponibili. Per questo motivo, molti ricercatori si sono interessati a studiare la relazione tra sistema informativo di marketing e performance di marketing. Questo libro studia il sistema informativo di marketing con i suoi quattro componenti: il sistema di documentazione interna, il sistema di marketing intelligence, il sistema di ricerca di marketing e il sistema di supporto alle decisioni di marketing, impiegando una tecnologia avanzata, che è l’intelligenza artificiale (AI), abbiamo sviluppato un sistema informativo di marketing che si adatta allo sviluppo tecnologico e alle esigenze del mercato di oggi. Questo libro studia il ruolo dei sistemi informativi di marketing nel migliorare le prestazioni di marketing delle aziende in termini di redditività, crescita delle vendite e quota di mercato.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Marketing-Informationssystem und Marketingleistung
    Ismail Atta Thabet
    In jüngster Zeit wurden Marketinginformationssysteme und Marketingleistungen in verschiedenen Sektoren und Branchen eingehend erforscht. Die Unternehmen sind jedoch bestrebt, Marketing-Informationssysteme einzusetzen, die sie in die Lage versetzen, sich dem Wettbewerb zu stellen, die Herausforderungen des Marktes zu bewältigen und die sich bietenden Chancen zu nutzen. Aus diese...
    Disponible

    86,07 €

  • Système d’information marketing et performance marketing
    Ismail Atta Thabet
    Récemment, les systèmes d’information commerciale et les performances commerciales ont fait l’objet de recherches approfondies dans divers secteurs et industries. Cependant, les entreprises continuent d’appliquer les systèmes d’information marketing, ce qui leur permet d’être compétitives, de relever les défis du marché et d’exploiter les opportunités disponibles. C’est pourquo...
    Disponible

    86,07 €

  • Sistema de informação de marketing e desempenho de marketing
    Ismail Atta Thabet
    Recentemente, o sistema de informação de marketing e o desempenho de marketing têm sido objeto de investigação aprofundada em vários sectores e indústrias. No entanto, as empresas procuram aplicar sistemas de informação de marketing, o que as torna capazes de competir, enfrentar os desafios do mercado e explorar as oportunidades disponíveis. Por esta razão, muitos investigadore...
    Disponible

    86,01 €