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Sistema de apoio à decisão baseado na Web no domínio das compras online

Sistema de apoio à decisão baseado na Web no domínio das compras online

Mohammed Ayoub

105,08 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Informática: cuestiones generales
ISBN:
9786208923693
105,08 €
IVA incluido
Disponible

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Com o constante desenvolvimento de novas tecnologias sem fios, os DSS baseados na Web (W-DSS) nas compras online são cada vez mais comuns hoje em dia. As pessoas podem pesquisar e comprar produtos online de forma muito mais conveniente e eficiente do que nas lojas físicas. No entanto, há uma falta de informação fornecida pelas lojas online, o que pode levar os clientes a recorrerem aos W-DSS. Por isso, os clientes não se sentem atraídos pelos W-DSS para fazer compras online, preferindo as compras tradicionais. Este livro teve como objetivo identificar os fatores críticos que influenciam o modelo de sucesso do W-DSS no campo das compras online. É proposto um modelo para medir como o W-DSS apoia os compradores online focados no modo de compras Business to Customer (B2C). Isto garante que os compradores online tomem decisões eficazes antes de comprar online. As intenções dos utilizadores baseiam-se em três aspetos: qualidade da interface, qualidade dos dados e gestão do conhecimento. Para a qualidade da interface, os atributos são: facilidade de utilização, flexibilidade e integração. Os atributos de qualidade dos dados são precisão, abrangência e completude. Por último, os atributos de gestão do conhecimento são: resolução de problemas, tomada de decisões e aprendizagem e ensino.

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