Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Two salespeople pitch the same product, with the same script, to nearly identical buyers. One walks out with a signed deal. The other gets a polite 'let me think about it.' The difference was never in what they said.This book is a stage-by-stage guide to everything else that was happening in the room.Most guides to body language for sales read like a reference manual a chapter on posture, a chapter on eye contact, a chapter on gestures, organized the way an encyclopedia is organized. This one follows the actual shape of a real sale instead, from the first seven seconds of contact through the close, so you always know exactly what to work on at exactly the stage you’re in.Inside, you’ll learn how to:Start reading buyer signals your prospects don’t even realize they’re sendingUse nonverbal communication to stay composed and credible under a tough question or real pushbackBuild rapport with clients without your mirroring turning into obvious mimicrySpot the real decision-maker in a room full of stakeholdersHandle objections with silence and stillness instead of over-explainingRead body language in negotiations and know the difference between genuine hesitation and a closed doorApply closing techniques that know exactly when to stop talkingProject the same sales presence and confidence on a video call that you would in personEvery technique in this book is held to one standard: it has to leave the buyer more informed, not just more persuaded.This isn’t a book of tricks. It’s a practical sales psychology system built on nonverbal selling skills, for anyone who’s ever wondered why two equally prepared salespeople can walk into the same kind of meeting and get completely different results.Whether you’re new to sales or you’ve been closing deals for years, this book gives you a stage-by-stage system for making sure your presence and your words are finally saying the same thing.
