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Siła opowiadania historii - krytyczna analiza oparta na teorii

Siła opowiadania historii - krytyczna analiza oparta na teorii

Tim Neuhaus

59,59 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202365888
59,59 €
IVA incluido
Disponible

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Sobre IBD

Niezależnie od tego, czy chodzi o film, książkę, reklamę czy strategiczne zarządzanie marką - historie są wszechobecne i nadają światu materialnemu emocjonalny wymiar, który dzięki coraz większej penetracji reklamy zapewnia konsumentom orientację i mile widzianą odmianę od zalewu informacji. Niniejsza praca stanowi krytyczną analizę możliwości zastosowania, kryteriów sukcesu i perspektyw na przyszłość skutecznego storytellingu w odniesieniu do strategicznego zarządzania marką w przedsiębiorstwach. W pracy celowo pominięto inne strategiczne aspekty i możliwości zastosowania storytellingu, takie jak wsparcie w procesach zarządzania lub długoterminowe związanie pracowników z przedsiębiorstwem, aby wykorzystać ograniczoną ilość miejsca w ramach pracy magisterskiej poprzez analizę odpowiednich modeli naukowych i ograniczenie się do przypadków istotnych z punktu widzenia strategicznego zarządzania marketingowego.

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