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Servizi di marketing nelle località collinari del Tamilnadu

Servizi di marketing nelle località collinari del Tamilnadu

Sudha B.

103,44 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207375790

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Le località collinari sono visitate da turisti provenienti da diversi luoghi con molteplici aspettative. Raggiungere le località collinari, soggiornare nei resort e i servizi attesi dai turisti nelle località collinari si scontrano con una serie di problemi e difficoltà. Le possibili difficoltà riguardano l’alloggio, i servizi, i servizi di supporto, i servizi accessori, i servizi di guida e l’intrattenimento. Questo libro si propone di trovare soluzioni ai problemi affrontati dai turisti nelle località collinari. Le differenze di percezione dei servizi delle località collinari tra turisti nazionali e stranieri sono un altro aspetto da studiare. I resort forniscono servizi quali servizi in camera, servizi accessori, amenità, servizi di supporto, strutture di intrattenimento e servizi di guida. La soddisfazione complessiva dei turisti per i servizi offerti dipende da fattori demografici come l’età, l’istruzione, l’occupazione e il reddito.

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