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Semiotics, Marketing and Communication

Semiotics, Marketing and Communication

Jean-Marie Floch / Robin Orr Bodkin

206,74 €
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Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9780333760147

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Sobre IBD

Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

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