LIBROS DEL AUTOR: jean marie floch

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  • Visual Identities
    Jean-Marie Floch / Alec McHoul / Pierre Van Osselaer
    Translated from the French by Pierre vanOsselaer and Alec McHoul, the six essays ofVisual Identities are an important contributionto the growing field of industrial semiotics.Floch’s major strength is his analysis of signsin a way which is both industrially relevantand textually precise. Until recently there havebeen two quite different and distinct waysof understanding commerc...
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