Say This, Say That

What You Say MattersSales, in its most reductive form, is one of the few professions where you are paid to speak.But the best salespeople don’t win because they talk more. They win because they know what to say, when to say it, and how to make the right sentence land at the right moment.Whether you’re in a boardroom, at a kitchen table, working the phones, following up by text, or trying to save a deal that is starting to slip away, sales usually comes down to a handful of key moments. The first impression. The objection. The price reveal. The pause after the customer says, 'I need to think about it.'Say the wrong thing, and the moment passes.Say the right thing, and the conversation changes.Say This, Say That is a practical collection of 100 sales lines I’ve either created, refined, or picked up over the course of my career. These are not long scripts, corporate training clichés, or generic motivational quotes. They are short, usable lines designed for real conversations with real prospects.The format is simple. Each line includes the WHAT, WHY, and WHEN, so you know what the line means, why it works, and when to use it. You can read one page, take one line, and use it on your next call.This book is for sales reps, managers, closers, appointment setters, consultants, business owners, and anyone who has walked away from a conversation thinking, 'I should have said that differently.'Next time you’re with a client, say this, say that... so they say yes.