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Sales Force Design For Strategic Advantage

Sales Force Design For Strategic Advantage

A. Zoltners / P. Sinha / S. Lorimer

47,31 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9781349508488
47,31 €
IVA incluido
Disponible

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Sobre IBD

This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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  • Sales Force Design For Strategic Advantage
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  • Sales Force Design For Strategic Advantage
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    This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. ...
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