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SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics

SAGE Publications

102,70 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9781412995146
102,70 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

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