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ROLEX Genialität und Brillantes Marketing

ROLEX Genialität und Brillantes Marketing

Sarah Westwood

41,90 €
IVA incluido
Disponible
Editorial:
Sarah Westwood
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9798227315205
41,90 €
IVA incluido
Disponible

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ROLEX - Genialität und Brillantes MarketingWas macht Rolex zur mächtigsten Luxusuhrenmarke der Welt? Wie entwickelte sie sich von einer kleinen Uhrenmanufaktur zu einem globalen Symbol für Prestige, Innovation und Erfolg? Dieses Buch bietet einen tiefen Einblick in das Marketinggenie, das Rolex zum ultimativen Statussymbol gemacht hat - über Zeit und Trends hinweg.Von revolutionärer Handwerkskunst bis hin zu meisterhaftem Storytelling - Rolex hat ein Imperium aufgebaut, nicht nur durch die Herstellung von Uhren, sondern durch den Verkauf einer Idee von Exzellenz und Exklusivität. Dieses Buch analysiert die zentralen Marketingstrategien, die den legendären Status der Marke gefestigt haben:

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