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ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE

ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE

BREM ALEXANDER / ROGELIO PUENTE-DIAZ & MA ALEXANDER BREM

161,69 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781786342003
161,69 €
IVA incluido
Disponible

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Sobre IBD

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.

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