Rivelare il potenziale turistico della Georgia

Rivelare il potenziale turistico della Georgia

Ani Andermo

59,08 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209025334
59,08 €
IVA incluido
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Sobre IBD

Questo volume rappresenta una rassegna della storia dello sviluppo turistico della Georgia e delle opportunità future, con particolare attenzione all’attrattiva per i visitatori occidentali. Il lavoro conclude che la Georgia ha effettivamente una forte attrattiva, ma che i problemi principali sono legati alla scarsa consapevolezza e alla mancanza di opzioni di trasporto convenienti. Si sostiene che questi problemi possano essere risolti attraverso un miglioramento del marketing e dell’imprenditorialità. Inoltre, la tesi sottolinea la necessità che i gestori delle destinazioni georgiane facciano delle scelte oggi per plasmare l’immagine del Paese in futuro. La Georgia ha la sfida di rafforzare l’autenticità che molti viaggiatori associano al Paese, ma è in grado di modernizzarsi preservando le tradizioni.

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