Das touristische Potenzial Georgiens aufzeigen

Das touristische Potenzial Georgiens aufzeigen

Ani Andermo

59,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209022838
59,14 €
IVA incluido
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Sobre IBD

Dieser Band bietet einen Überblick über die Geschichte der Entwicklung des Tourismus in Georgien und die Zukunftschancen, wobei der Schwerpunkt auf der Attraktivität für westliche Besucher liegt. Die Arbeit kommt zu dem Schluss, dass Georgien zwar eine starke Anziehungskraft hat, die Hauptprobleme jedoch mit der geringen Bekanntheit und dem Mangel an bequemen Transportmöglichkeiten zusammenhängen. Es wird argumentiert, dass diese Probleme durch verbessertes Marketing und Unternehmertum gelöst werden können. Darüber hinaus betont die Arbeit die Notwendigkeit, dass georgische Destinationsmanager heute Entscheidungen treffen müssen, um das Image des Landes in der Zukunft zu gestalten. Georgien steht vor der Herausforderung, die Authentizität zu stärken, die viele Reisende mit dem Land verbinden, ist aber in der Lage, sich unter Wahrung der Traditionen zu modernisieren.

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