Revelando o potencial turístico da Geórgia

Revelando o potencial turístico da Geórgia

Ani Andermo

59,08 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209027895
59,08 €
IVA incluido
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Sobre IBD

Este volume representa uma revisão da história do desenvolvimento do turismo na Geórgia e das oportunidades futuras, com foco na atratividade para os visitantes ocidentais. O trabalho conclui que a Geórgia tem, de fato, uma forte atratividade, mas que os principais problemas estão relacionados à baixa conscientização e à falta de opções de transporte convenientes. Argumenta-se que estes problemas podem ser resolvidos através de um melhor marketing e empreendedorismo. Além disso, a tese destaca a necessidade de os gestores de destinos georgianos fazerem escolhas hoje para moldar a imagem do país no futuro. A Geórgia tem o desafio de reforçar a autenticidade que muitos viajantes associam ao país, mas está em posição de se modernizar preservando as tradições.

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