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Review of Marketing Research

Review of Marketing Research

Naresh Malhotra - USE 0493

239,00 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2011
Materia
Investigación de mercado
ISBN:
9780857248978

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This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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