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Review of Marketing Research

Review of Marketing Research

 

208,75 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2010
Materia
Investigación de mercado
ISBN:
9780857244758

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  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
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Sobre IBD

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

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