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Review of Marketing Research

Review of Marketing Research

 

191,29 €
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Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2008
Materia
Investigación de mercado
ISBN:
9780765620927

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  • Librería Samer Atenea
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Sobre IBD

Provides articles by the marketing field’s leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

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