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Rethinking Public Relations

Rethinking Public Relations

Conor McGrath / Kevin Moloney

89,68 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367313005
89,68 €
IVA incluido
Disponible

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Sobre IBD

This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

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Otros libros del autor

  • Rethinking Public Relations
    Conor McGrath / Kevin Moloney
    This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component. ...