LIBROS DEL AUTOR: kevin moloney

2 resultados para LIBROS DEL AUTOR: kevin moloney

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  • Transmedia Change
    Kevin Moloney
    This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. ...
    Disponible

    77,23 €

  • Rethinking Public Relations
    Conor McGrath / Kevin Moloney
    This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component. ...
    Disponible

    89,68 €