Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > RETAIL BUSINESS MANAGEMENT
RETAIL BUSINESS MANAGEMENT

RETAIL BUSINESS MANAGEMENT

Preetha P / Sangeetha Lakshman / Sruthi V

72,08 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786630058710
72,08 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book provides a comprehensive understanding of retail management and the evolving retail landscape. It covers the fundamentals of retailing, retail functions, and the structure of the retail industry in India, along with the key challenges faced by retailers. The book explores modern retail formats, multi-channel retailing, and consumer behavior, helping readers understand how retailers meet changing customer expectations.In addition, the book examines retailer pricing strategies, promotional techniques, and the role of technology in retail decision-making. Topics such as barcoding, retail technologies, consumerism, and business ethics are discussed to highlight their importance in contemporary retail operations. Designed for students and professionals alike, this book offers both theoretical insights and practical perspectives on the dynamic world of retail management.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • ZARZĄDZANIE HANDLEM DETALICZNYM
    Preetha P / Sangeetha Lakshman / Sruthi V
    Książka ta zapewnia kompleksowe zrozumienie zagadnień związanych z zarządzaniem handlem detalicznym oraz zmieniającym się otoczeniem rynkowym w tej branży. Obejmuje ona podstawy handlu detalicznego, funkcje handlu detalicznego oraz strukturę branży detalicznej w Indiach, a także kluczowe wyzwania, przed którymi stają detaliści. Książka analizuje nowoczesne formaty handlu detali...
    Disponible

    72,14 €

  • GESTÃO DO COMÉRCIO A RETALHO
    Preetha P / Sangeetha Lakshman / Sruthi V
    Este livro proporciona uma compreensão abrangente da gestão do comércio a retalho e do panorama em constante evolução deste setor. Aborda os fundamentos do comércio a retalho, as funções do setor e a estrutura da indústria do retalho na Índia, bem como os principais desafios enfrentados pelos retalhistas. O livro explora os formatos modernos de retalho, o retalho multicanal e o...
    Disponible

    72,14 €

  • FÜHRUNG IM EINZELHANDEL
    Preetha P / Sangeetha Lakshman / Sruthi V
    Dieses Buch vermittelt ein umfassendes Verständnis des Einzelhandelsmanagements und der sich wandelnden Einzelhandelslandschaft. Es behandelt die Grundlagen des Einzelhandels, die Funktionen im Einzelhandel und die Struktur der Einzelhandelsbranche in Indien sowie die wichtigsten Herausforderungen, denen sich Einzelhändler gegenübersehen. Das Buch befasst sich mit modernen Einz...
    Disponible

    72,14 €

  • GESTIONE DEL SETTORE RITAL
    Preetha P / Sangeetha Lakshman / Sruthi V
    Questo libro offre una visione completa della gestione del settore retail e del panorama in continua evoluzione di questo settore. Tratta i fondamenti del commercio al dettaglio, le funzioni del settore e la struttura dell’industria del retail in India, insieme alle principali sfide che i rivenditori devono affrontare. Il libro esplora i moderni formati di vendita al dettaglio,...
    Disponible

    72,14 €