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GESTÃO DO COMÉRCIO A RETALHO

GESTÃO DO COMÉRCIO A RETALHO

Preetha P / Sangeetha Lakshman / Sruthi V

72,14 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786630223187
72,14 €
IVA incluido
Disponible

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Sobre IBD

Este livro proporciona uma compreensão abrangente da gestão do comércio a retalho e do panorama em constante evolução deste setor. Aborda os fundamentos do comércio a retalho, as funções do setor e a estrutura da indústria do retalho na Índia, bem como os principais desafios enfrentados pelos retalhistas. O livro explora os formatos modernos de retalho, o retalho multicanal e o comportamento do consumidor, ajudando os leitores a compreender como os retalhistas respondem às expectativas em constante mudança dos clientes.Além disso, o livro analisa as estratégias de fixação de preços dos retalhistas, as técnicas promocionais e o papel da tecnologia na tomada de decisões no retalho. Temas como os códigos de barras, as tecnologias de retalho, o consumismo e a ética empresarial são abordados para destacar a sua importância nas operações de retalho contemporâneas. Concebido tanto para estudantes como para profissionais, este livro oferece tanto perspetivas teóricas como práticas sobre o mundo dinâmico da gestão do retalho.

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