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Retail Branding und Integriertes Handelsmarketing

Retail Branding und Integriertes Handelsmarketing

Dirk Morschett

95,66 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9783824475766
95,66 €
IVA incluido
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Sobre IBD

Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten analysiert.

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