LIBROS DEL AUTOR: dirk morschett

7 resultados para LIBROS DEL AUTOR: dirk morschett

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  • The Strategy Planning Process
    Dirk Morschett / Richard Kühn / Rudolf Grünig
    Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how ...
    Disponible

    64,93 €

  • The Strategy Planning Process
    Dirk Morschett / Richard Kühn / Rudolf Grünig
    Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how ...
    Disponible

    47,83 €

  • Developing International Strategies
    Dirk Morschett / Rudolf Grünig
    This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and...
    Disponible

    97,28 €

  • Developing International Strategies
    Dirk Morschett / Rudolf Grünig
    This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and...
    Disponible

    95,93 €

  • Developing International Strategies
    Dirk Morschett / Rudolf Grünig
    The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic pl...
    Disponible

    108,79 €

  • Institutionalisierung und Koordination von Auslandseinheiten
    Dirk Morschett
    Die Institutionalisierung sowie die Koordination von Auslandseinheiten sind Kernaufgaben für das Management multinationaler Unternehmen (MNU). Der Autor stellt die theoretischen Grundlagen der beiden Themenkomplexe umfassend dar, analysiert bisherige Studienergebnisse und leitet Hypothesen ab. Basierend auf dem Konfigurationsansatz werden empirisch erfolgreiche Koordinationsmus...
    Disponible

    101,04 €

  • Retail Branding und Integriertes Handelsmarketing
    Dirk Morschett
    Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten analysiert. ...
    Disponible

    95,66 €