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Respostas dos consumidores em relação ao ambiente físico do restaurante

Respostas dos consumidores em relação ao ambiente físico do restaurante

Smitha Geetha / Tan Wen

82,91 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209119835
82,91 €
IVA incluido
Disponible

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Sobre IBD

Este livro tem como objetivo explorar a relação entre três elementos do ambiente físico do restaurante (ou seja, condições ambientais, decoração e artefactos, e layout espacial), resposta emocional, experiência hedónica e intenções comportamentais de consumo. Os resultados revelam que os três fatores do ambiente físico influenciaram fortemente a resposta emocional, a experiência hedónica e as intenções comportamentais de consumo dos clientes. Simultaneamente, tanto a resposta emocional como a experiência hedónica também afetaram positivamente as intenções comportamentais de consumo. A experiência hedónica foi o preditor mais significativo que afetou as intenções comportamentais de consumo. Este estudo enfatiza a importância de os gestores de restaurantes considerarem a importância da construção do ambiente físico do design, que contribui positivamente para a resposta emocional dos clientes, a experiência hedónica e as intenções comportamentais de consumo dos ambientes de serviço. Esta pesquisa representa uma tentativa de desenvolver um modelo mais abrangente que explique como o ambiente físico afeta a resposta emocional, a experiência hedónica e as intenções comportamentais de consumo dos clientes.

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