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Research Methods in Luxury Management

Research Methods in Luxury Management

Kelly Meng / Michael J. G. Parnwell

301,93 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Investigación de mercado
ISBN:
9781032281179

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This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

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